Our Story

Welcome to Story 68, a dream that has been years in the making! As friends who first connected through our children 14 years ago, we’ve always shared a love for beautiful things and a commitment to quality. 
As well as being friends, Lydia joined our sales team at Gibsons four years ago.  Having both been part of Gibson’s, which is already a beloved part of the community, we’re so excited to be bringing the same passion to Story 68. 
At Story 68, we believe clothing should do more than just look good—it should feel good, last long, and be kind to the environment. That’s why we’re dedicated to curating collections that emphasise timeless style, quality craftsmanship, and sustainable practices. For us, it’s about offering pieces you’ll cherish for years, not just this season.
We’re thrilled to share this next chapter with you and invite you to explore fashion with heart—fashion that aligns with your values without compromising on beauty or quality.
Thank you for being a part of our Story!
Joanna & Lydia